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Growth through better marketing

Data2Decisions is a global marketing effectiveness consultancy. We use data and analytical techniques to help clients generate more profit and drive growth. This means providing the tools, insights & recommendations they need to navigate today’s complex marketing landscape and make more profitable investment decisions. Whether it’s data-driven recommendations or a technology solution, our approach is designed to keep it simple.

Our Knowledge. Your benefit.

Optimizing advertising for a major car manufacturer to support their model portfolio

Automotive Industry

Optimizing advertising for a major car manufacturer to support their model portfolio

Econometric marketing mix models would be the preferred method of meeting the client’s requirements for portfolio optimization. However, one of the major challenges was the infrequent nature of sales of some nameplates in certain markets.

For example, sales of certain sports cars, while frequent in Florida, were highly infrequent in North Dakota. It was therefore impracticable to produce robust marketing mix models for these areas.

Also, a small number of markets such as Los Angeles and New York, accounted for a considerable proportion of total sales and could not simply be incorporated in a large geographical area, as media accuracy would suffer.

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Saving a seven-figure sum on GoCompare’s annual marketing budget fusing econometrics and Google data.

Finance Industry

Saving a seven-figure sum on GoCompare’s annual marketing budget fusing econometrics and Google data.

Price comparison website GoCompare operates in a market with little distinction between itself and other price comparison websites.

The brand relies on share of voice and awareness to persuade consumers to choose GoCompare ahead of rivals. 

This results in heavy and competitive TV investment just to retain share of voice. GoCompare wanted to cut down on wastage, gain a competitive advantage and improve its return on investment.

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Evaluating a retailer’s regional advertising

Retail Industry

Evaluating a retailer’s regional advertising

As a premium clothing retailer who had historically always advertised nationally, our client was starting to look at the regional impact of its advertising. A media strategy was required that played on the strength of each region’s performance.

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Creating best practice marketing effectiveness guidelines and working practices for the BBC; a complex public sector environment with multiple communications channels.

Media Industry

Creating best practice marketing effectiveness guidelines and working practices for the BBC; a complex public sector environment with multiple communications channels.

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Using analytics to increase profits for a major CPG  food brand

Consumer Packaged Goods

Using analytics to increase profits for a major CPG  food brand

Our client, a global food and drink company, had significantly increased its marketing investment since 2006 – and this major brand had a number of questions about how well their money was working.

We set out to tell them this – and we found ways they could increase their profit by millions of dollars through maximizing their investment.

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