Matthew Logue Named President of MKTG Canada
07 Mar 2018
Dentsu Aegis Network Brand delivers sponsorship consulting and live branded experiences across the world of sports, entertainment, arts and cause
March 7, 2018 – Toronto, ON – MKTG Canada is pleased to announce the appointment of Matthew Logue as President of MKTG Canada, a Dentsu Aegis Network brand. Adding to his current responsibilities as Chief Operating Officer, Matt will assume the role of President effective immediately.
“Matt plays an integral role at MKTG, bringing to life our passion to humanize brands and connect them with like-minded communities, while setting a new benchmark in creativity and innovation to deliver best-in-class strategy,” said Brian Cooper, CEO and President MKTG Canada. “Matt’s relentless client focus has helped to establish MKTG as a leader across each of the categories we represent.”
With nearly 15 years of industry experience working with some of the biggest and most recognized national and global brands, Matt has already left an indelible mark on the agency – both on the culture and through the agency’s award-winning client work.
Brian Cooper will continue as CEO of MKTG Canada, the Canadian arm of the global lifestyle marketing brand that was created in 2016 with Dentsu Aegis’ purchase of his Toronto-based S+E Sponsorship Group. The initial 30-person team was integrated and has grown to 40.
MKTG Canada is well positioned for continued growth through exciting and industry leading work with both existing and prospective clients.
About MKTG Canada
MKTG Canada humanizes brands by connecting them to passionate communities through sponsorship and lifestyle marketing. Headquartered out of Toronto, the agency provides national consulting, negotiation, activation and event management services to Tier 1 brands. With 40+ sponsorship specialists on hand the agency negotiates over $350MM in sponsorship contracts per year (based on lifetime value) and activates 140+ event days. The agency was recognized by the Sponsorship Marketing Council of Canada as Agency of the Year in 2017.
About Dentsu Aegis Network Canada
Dentsu Aegis Network Canada Innovates the Way Brands Are Built for clients through best-in-class capabilities in media, digital, data and creative communications services. The network’s focus on the digital economy and the distinctive products and services are delivered through agencies Amnet, Amplifi, Carat, Cardinal Path, DentsuBos, dentsu media, D2D, GRIP, ICUC, iProspect, Isobar, MKTG, The StoryLab, Vizeum and 360i. As one of the top ten global Dentsu Aegis markets, the Canadian team is headquartered in Toronto and serves clients through a national network of offices in Vancouver, Calgary, Montreal, Saint John and Halifax with more than 1,400 dedicated specialists. www.dentsuaegisnetwork.ca
For further information contact:
Dentsu Aegis Network