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KFC Is Now Accepting Bitcoin for Buckets of Fried Chicken

08 Feb 2018


Oh, cryptocurrency.

Despite warnings from the Oracle of Omaha (and our own common sense), everyone we know is still trying to cash in on Bitcoin-driven hype with embarrassing earnestness. Brands included. (To be fair, the results enjoyed by Long Island Iced Tea—or shall we say Long Blockchain Corp.?—hasn’t helped matters.)

But KFC Canada has found a wily way to ride the coattails while deriding the entire damn concept. With help from agency Grip Limited, meet “The Bitcoin Bucket,” an attempt to convince Canadians to exchange their Bitcoins (thus relieving them) for buckets (of chicken, thus enriching KFC while the going can be got).

Jokingly dubbing it the “crypto-chicken space,” the brand explains the move by writing, “Despite dramatic swings in value, long and short-term volatility, and general confusion around cryptocurrency, the Colonel’s Original Recipe chicken remains constant—it’s finger lickin’ good.”

What better reason to invest in your belly, and not a bubble?

“We’re upgrading the $20 Bucket to the 0.0041 Bitcoin Bucket, or whatever its ever-fluctuating value happens to be at the moment,” the brand wryly continues in an email.

Canadians are invited to visit the brand’s online store, ColonelAndCo.ca, to exchange their digital currency for a bucket of chicken tenders, which would be delivered between Jan. 12 and Jan. 19.

The Bitcoin Bucket started trading at 3 p.m. on Thursday. A Facebook Live video is currently tracking the bucket’s real-time value in Bitcoin:

This article was originally published on AdWeek.

Press coverage:

CBC, KFC Canada's 'bitcoin bucket' attempts to cash in on cryptocurrency craze

Global News, KFC Canada briefly accepts Bitcoin as payment for $20 bucket meals

Financial Post, No joke: KFC Canada starts accepting Bitcoin for a bucket of chicken, immediately sells out

Fortune, KFC Introduces a Bucket That Can Only Be Paid for in Bitcoin

The Sun, KFC Bitcoin Bucket lets you pay for chicken with finger lickin’ cryptocurrency

Express UK, KFC launches ‘BITCOIN Bucket’ and WARNS investors 'cryptocurrency bubble will burst'

News.com (Australia), KFC Canada launches ‘Bitcoin Bucket’

Metro (UK), KFC will now let you buy fried chicken using the cryptocurrency Bitcoin