dentsu aegis network


Dentsu Aegis Network Canada Teams Participate in Creative Hack

04 Dec 2017

Toronto - In an event designed to accelerate ideation to solve client needs, top creative minds from across Dentsu Aegis Network Canada and global media partner Facebook came together on November 29 and 30 for the first local edition of the Craft Matters Creative Hack.

Creative brands DentsuBos, GRIP and Isobar, lifestyle marketing brand MKTG, and entertainment content agency The Story Lab formed teams to collaborate on a client challenge applying insights from a focus on leveraging data and technology to impact creative ideation and delivery across digital platforms.

 “We’re focused on enabling client competitive advantage by bringing together our diverse creative community and a global media partner to ideate great creative ideas,” said Annette Warring, Dentsu Aegis Network Canada CEO. “This original program is designed to demonstrate why “Craft Matters” in relation to creative, planning, measurement and data.”

With Facebook’s support of best practices and trends to help strong ideas come to life, the event explores four themes influencing the future of creative & content businesses: mobile-first design; data-led, dynamic creative; immersive experiences; and commerce. The brief was provided by Kai Exos, Co-CEO of Isobar Canada who was the Canadian designate to two previous Dentsu Aegis Network global Craft Matters events.

The work resulting from this creative partnership will be evaluated on four key elements:  creativity, innovation, strategy and craft by Will Oatley, SVP Amplifi; Jeff Greenspoon, Co-CEO Isobar and Sandy Di Felice, CMO Dentsu Aegis Network.

Dentsu Aegis Network Canada Innovates the Way Brands Are Built for clients through best-in-class capabilities in media, digital, data and creative communications services. The network’s focus on the digital economy and the distinctive products and services are delivered through agencies Amnet, Amplifi, Carat, Cardinal Path, DentsuBos, dentsu media, D2D, GRIP, ICUC, iProspect, Isobar, MKTG, The StoryLab, Vizeum and 360i. As one of the top ten global Dentsu Aegis markets, the Canadian team is headquartered in Toronto and serves clients through a national network of offices in Vancouver, Calgary, Montreal, Saint John and Halifax with more than 1,400 dedicated specialists.
For further information contact:

Claudia Gervais

Director of Communications
Dentsu Aegis Network Canada
T: +1 514-284-8465

Press coverage:

Strategy, Why hacking is helpful

Infopresse, Accélérer l'idéation pour les créatifs selon Dentsu Aegis Network (article available in French)

Grenier aux Nouvelles, Dentsu Aegis Network Canada lance l’événement «craft matters creative hack» (article available in French)