MKTG Canada secures monumental jersey patch partnership for Sun Life Financial with the Toronto Raptors
09 Aug 2017
The Toronto Raptors became the latest NBA team to announce a jersey patch partner when they announced Sun Life will expand their current partnership which will include placement on the Raptors jersey. The new deal was negotiated by our own agency MKTG as they led negotiations on behalf of Sun Life with Maple Leaf Sports & Entertainment (MLSE) to complete the partnership.
The expanded partnership will feature a prominent program in support of diabetes awareness and prevention beginning in the 2017-2018 season. Since announcing diabetes as its key business and community giving priority across its global footprint, Sun Life has committed over $17 million to the cause.
The Raptors and Sun Life will announce full details about the diabetes programming and officially unveil the new team jersey featuring the Sun Life logo in fall 2017.