dentsu aegis network

Canada

AccorHotels trusts iProspect for their global on and offline media buying budget

17 Jul 2017


After a call for tender during several months, AccorHotels appointed iProspect, Dentsu Aegis Network’s digital performance agency, in order to handle their offline and digital media buying strategy around the world.

Alongside iProspect France, iProspect Canada will operate all regional and local digital campaign activities within the North American market including programmatic buying, Paid Social and reserved display.

Guillaume Bouchard, CEO, iProspect Canada said: "This global win for iProspect is a stepping stone into our future as an Intent-First Marketing Agency of Record; AccorHotels recognized our distinct approach of purchasing and optimizing digital media across all regions and we are extremely proud to be the service hub for North America ".

Romain Roulleau, E-Commerce and Digital Services Director of AccorHotels said: "Our major advertising communication challenges on the digital and offline will lead us to develop innovative formats and operations with the aim to create original and bold campaigns in order to increase significantly the attractiveness and the proximity of the Group’s brands and of our digital platform".

Pierre Calmard, CEO, iProspect France: "AccorHotels is part of a sector that undergoes a lot of changes, and has started a digital transformation with a great energy. Taking care of them is a thrilling challenge! I would retain two main takeaways. First, we built personalized Trading Desks that are fully transparent and highly performed thanks to our very up-to-date programmatic buying approach. The second one is the demonstration via the example. In the digital world, one can only be good in practice. iProspect has been accompanying AccorHotels for more than two years on successful SEO and content marketing projects".

This collaboration started on June, 1st 2017 for the next three years.

Press coverage:

Infopresse, AccorHotels choisit iProspect (article available in French)