Dentsu Aegis Network Wins Award and Participates in Big Data Toronto and Canadian College and University Google Education Summit
28 Jun 2017
Toronto – Dentsu Aegis Network Canada is banging a louder drum as it increases frequency of its messages that Canadian innovation starts by putting the customer and their engagement with addressable data sources at the heart of business and marketing strategies. During the same week when the network participated in two key events aimed at advancing digital understanding and application in Canada, one of its media agencies, Carat won Agency of the Year at Advertising Club of Toronto’s Digital Day 2017 event.
The rise of Deep Learning, AI, IoT, and digital transformation is giving way to disruptive change and to a framework where data has become the key currency in consumer engagement. In two uniquely tailored events, Dentsu Aegis leaders reached out to marketers, educators and business leaders to explain the decision matrix and tools being used to match a company's products and services to the people who need and want them.
“As a network that innovates how brands are built, we understand that people-based marketing is at the heart of how we enable our clients to establish journeys with their customers, offering real time, right offer engagement with the brand,” said Annette Warring, CEO, Dentsu Aegis Network Canada. “We do this through 15 brands that are best-in-class digital and creative teams that put digital know-how at the core of client strategies.”
Moving toward data-driven people-based marketing allows for businesses to understand people, their motivations, hopes and needs to build genuine lifetime brand engagement, defined by the terms set by current and future customers. Based on trust and loyalty, brands can become good listeners and understand how to keep and conquest customers. It’s all about doing the right thing for the customer at the right moment, consistently. Now, marketers have the potential to translate data into meaningful and purposeful language. This is one of the remarkable opportunities in data marketing.
At the Big Data Toronto conference, an audience of 5,000 participants were treated to various speakers including Sasha Grujicic, Chief Strategy Officer who spoke about the evolution of data marketing, while at the inaugural Google Canadian Education Summit, Google along with Dentsu Aegis Network explored actionable ways to deepen their collaboration with colleges and universities to nurture the next generation of digital leaders in Canada.
As a proof point of Dentsu Aegis’ contribution to digital application in Canada, its media agency Carat was honoured at the Advertising Club of Toronto’s Digital Day 2017 event, receiving the Agency of the Year award via a socially activated, peer-based nomination process. Digital Day represents the largest networking event of the year for the Canadian online advertising community.
With innovation fuelled by digital central to the success of the Canadian economy, the industry needs to work alongside educators to create next generation curricula that will form relevant marketers prepared to develop future business solutions. The inaugural Google Canadian Education Summit was one such event to bring together a multidisciplinary task force of education, tech, marketing and agency experts to identify the key opportunities and tests in developing an agile and innovative workforce.