dentsu aegis network


S&E Sponsorship rebrands to MKTG, reinforces leadership position in Canada in sports and entertainment lifestyle marketing

04 Apr 2017

S&E Sponsorship Group announce today their official rebranding to MKTG, following their acquisition by Dentsu Aegis Network last December 1. This officially marks the Canadian headquarter launch of global agency network MKTG, a sport and entertainment lifestyle marketing organization with more than 32 offices worldwide.

In Canada, MKTG debuted the year with strong momentum, with major client wins including adidas, FedEx and Milk2Go. The 30-strong team of experts have also recently moved into new offices that reflect their fluid and agile work culture, the workspace having been designed to foster collaboration between the different areas of the business.

“We are thrilled about the opportunity to further elevate our value proposition to clients with best in class sponsorship and brand activation in Canada through MKTG,” said Annette Warring, CEO, DAN Canada. “With an uplift in capabilities including superior research and insights, and data and analytics, MKTG is now set on a course to offer the most authentic, people centered brand experience possible to marketers.”

“Our approach to brand building is driven by making brands more human. And that journey starts with us,” said Brian Cooper, CEO, MKTG Canada. “More than ever, the experiences we bring to our clients’ consumers and our own talent are people focused. Whether launching new office spaces or client work, we put people at the center of what we do. We’re already seeing how harnessing the power of people across Dentsu Aegis is garnering positive business outcomes for the agency. We’re really excited about our future course as MKTG in Canada.”

Widely seen as the leading player in Canada in sports and entertainment sponsorship and brand activation, S&E Sponsorship will continue building on its strong value proposition as MKTG, bolstered by the capabilities provided by Dentsu Aegis Network. These feature access to industry leading research and insight solutions, and data and analytics to continue fueling best-in-class experiences for consumers and communities. MKTG will also expand its offering in brand activation by continuing to increase its footprint in live branded experiences, retail marketing and B2B.

To support its enhanced services, MKTG will be launching an internal creative studio and announcing the inaugural Creative Activation Strategist role to lead concept development and ideation across the agency. The Toronto office of MKTG now joins Sydney, London, Paris and Dusseldorf as our Sports Marketing and Sponsorship centers of excellence.

“From a capabilities and talent perspective, we truly have the best team of sport and entertainment lifestyle marketers in the country,” said Matthew Logue, MKTG COO. “And now we are further empowered to tap into Dentsu Aegis Network’s depth of expertise and tools spanning data, media and technology that will drive our business forward and greater serve our clients.” 

The agency relies on a strong leadership team helmed by Brian Cooper, Matthew Logue (COO) and Cori Woolley (SVP) as well as Andrew Shulman and David Chong, Senior Directors, Matthew Klar, Director, Strategy, and Carina Strantzas, Director, Finance.

Press coverage:

Strategy, S&E Sponsorship becomes MKTG following acquisition

Media in Canada, MKTG Canada launch comes at time of sponsorship growth (PDF)

Grenier aux Nouvelles, S&E Sponsorship refait sa marque sous MKTG (article available in French)

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