dentsu aegis network


Sandy Di Felice Appointed Chief Marketing Officer, Dentsu Aegis Network Canada

22 Mar 2017

Dentsu Aegis Network announces the appointment of Sandy Di Felice to the newly created role of Chief Marketing Officer reporting to Annette Warring, CEO, Dentsu Aegis Network Canada. Di Felice will be responsible for piloting the group’s marketing strategy, building on the growing stable of agency brands.

“As we continue on a path of accelerated expansion and growth, establishing the CMO role enables us to further harness our unique assets and capabilities as a network,” said Warring. “Sandy brings global experience across marketing, corporate communications and public relations, to strategically drive successful business outcomes. We are thrilled to bring Sandy on board to continue building our innovative, best-in-class organizational success.”

Sandy has more than 20 years of experience building, managing and repairing global brands and reputations in private and public organizations, associations and agencies. She comes with deep experience in the automotive industry, having held leadership roles across North American and international boundaries, helping build strategies and narrative across consumer, media, government and employee stakeholders. She launched the Mitsubishi brand in Canada and went on to lead an integrated North American team across Mexico, Puerto Rico, Washington, Detroit, and New York. Sandy also brings deep agency experience, having worked with several blue-chip clients at Fleishman-Hillard and Citizen Relations.

Di Felice said, “I am delighted to join the world’s fastest growing advertising and media group and work alongside the talented Canadian team to further evolve Dentsu Ageis Network’s brands and contribute to client success.”

Press coverage:

Strategy, Dentsu Aegis gets a CMO

Media in Canada, Sandy Di Felice joins Dentsu Aegis as CMO (PDF)

AdNews, New chief marketing officer at Dentsu Aegis (PDF)

Infopresse, Les nominations de la semaine (article available in French)

Grenier aux Nouvelles, Sandy Di Felice nommée chef du marketing chez Dentsu (article available in French)

Actus Médias, Sandy Di Felice nommée chef du Marketing chez Dentsu Aegis Network Canada (article available in French)

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